Leland has completely turned around with our focus on it. It was a failing store 3 months ago and is now a star performer. Leland is pretty close to breaking even.
This location is struggling. The sales are down and the guest count is down. We are working on a different marketing strategy for this location.
General for area and your salons
We are doing a gift card sale. It is a huge promotion this time of year. We are going to do a hair color package. We are focused on color packages instead of cheap haircuts. Always be Fantastic package is the promotion name.
Regina has been going through a stressful time with her mom passing, your general manager. This week she is back full speed.
The region has NAF (National Advertising Fund) money. There is $20,000 that needs to be spent in the region before the end of the year so we plan to hit the area hard with a marketing blitz.
Also we are doing a social media advertising campaign to get customers into the stores through color promotions.