Sabrina Wall, Executive Director of FranVest Management, was recently invited by the International Franchise Association (IFA) to write an article for the May issue of Franchising World magazine, the official publication of the IFA. The topic of the article is “11 Characteristics of Top Closers”. Sabrina will be sharing her considerable expertise from her many years of experience working in the franchise brokering industry. She began her career as a franchise broker and then became a franchisee of two different systems. In addition, she has also helped numerous companies develop their businesses into franchises. She started the Franchise Brokers Association (FBA) as a way to help other franchisees, franchisors, and franchise brokers to succeed more efficiently and effectively, based on the lessons which she learned by trying to do it all on her own. She developed FBA’s proprietary training materials from her own experience and that of many other successful franchise brokers and franchise sales professionals.
For over fifty years, the IFA has worked to educate franchisors and franchisees on beneficial methods and business practices to improve franchising. Through the considerable and continuing efforts of the association and its members, the IFA has contributed to the growth and stability of franchising in the United States. The IFA recently unveiled FranSocial, its new member-only online networking community. Franchising World magazine seeks to provide a balanced perspective of franchising issues. Its authors represent the interests of some of the world’s most recognized brands. Many of Franchising World’s articles are also posted on the IFA website as well.